Expert Author Jo Connelly
Pos advertising brings instant results. Targeted at the customer while they are already out shopping and in the correct mind-set for making a purchase, this is a competitive arena. Stores and supermarkets can be overcrowded with pos advertising materials making it hard to stand out from everyone else. One very effective point of sale display method is the sunlight box.
Illuminated paper prints and displays capture the eye far more rapidly than unlit posters. Because they are neatly framed and generally wall-mounted they are less likely to obtain crowded out as well as cluttered up by simply competing posters. As well as the poster itself is given extra impact by the illumination.
So where should you put your lightboxes for greatest point of sale impact?
This varies according to the nature with the business. For outlets where window shows are a focus to draw customers that are looking around, such as for clothes, furniture, electrical items and so on, the most attractive positions of Fea advertising including light boxes are as follows:
One. The shop window
Utilizing a light box as part of a window display is effective, filling the up and down space behind all of those other display and staying visible 24/7 to passers-by.
Two. The counter top
Counter-top mild boxes can be very valuable when you want to bring focus on particular products up for grabs. Rotating displays frequently allow for three images to be on display and also the movement as the lamp rotates attracts a person’s eye to the display.
Three. The wall or even fixture behind or perhaps next to the counter.
Whilst customers are waiting to become served they are taking in their surroundings, their brains on their next purchase. They will have time to examine lightbox displays placed strategically at eye level behind or near the counter, which have a high probability of putting a model or product to the peak of the list if they are deciding on what to purchase.
4. Beside the till
If the till is positioned separately to the offering counter, this uncovers another useful position for your advertising display. Again customers might have to wait in line here and still have time to look at posters and advertising exhibits. They still have time and energy to add another product to their shopping basket if the advertising is actually persuasive enough.
By positioning architectural signage demonstrates wisely, retailers may add to the effectiveness of their point of sale advertising considerably.
Tec-Know Signage specialises in supplying signs from suppliers to the Australian market and neighbouring nations. Check out their Brought lightboxes, neon signs, present signs, banner appears, as well as all the resources, hardware and electrical components to make the graphic producer’s work easier, more quickly and safer. Get in touch with Tec-Know for advice on the right solution for your signs needs and for excellent service and technological know-how.